Robert Meza's Behavior Change Insights

Robert Meza's Behavior Change Insights

Home
Bite Sized Posts
Behavior Design
My Courses
Tools
About
Here are 7 questions to ask before starting a change project...
Why do we want to ask these questions - because it is important to understand where we have levers and where we don't.
 • 
Robert Meza
What 3 things would you do to build better experiences?
Here are my 3 for helping me enable better experience for customers and employees.
 • 
Robert Meza
How can you make your customer and employee insights more actionable?
The COM-B Model and the Theoretical Domains Framework
 • 
Robert Meza
Why Most Engagement Strategies Fail—and How Motivational Interviewing Can Help
As someone who used to head up product for a company many years ago, I was constantly being pushed to drive engagement - I think every designer or…
 • 
Robert Meza
4
A Short Guide to Behavioral Science (Part 2 )
The COM-B Model and the Theoretical Domains Framework
 • 
Robert Meza
How To Design For Engagement Course
Learn how to use motivation science to drive behavior change.
 • 
Robert Meza
A Short Guide to Behavioral Science (Part 1 )
A guide for practitioners by a practitioner
 • 
Robert Meza
3
Behavior Change Techniques Course
Learn how to select and translate behavior change techniques to different contexts.
 • 
Robert Meza
What happens when your employees DON'T adopt AI?
While it may seem that overnight everyone is "AI expert" (they can put some prompts in ChatGPT) - those early adopters are not the majority in your…
 • 
Robert Meza
Can we build a better Engagement Model for designing experiences?
Why do some experiences feel effortless—while others frustrate us?
 • 
Robert Meza

March 2024

© 2025 Aim For Behavior
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great culture