Architecting Behavior

Architecting Behavior is made for transformation, product, and marketing teams who are looking at practical way to drive to adoption, execution and engagement.

It is written from a practitioners standpoint and focuses on showing you how to approach work with a behavioral science, systems thinking and design lens.

Written by Robert Meza
Founder, Aim for Behavior
www.aimforbehavior.com


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Helpful insight, tools and playbooks transformation, product, culture change and leadership professional working on driving behavior change. Written by Robert Meza, Founder of Aim for Behavior

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