Architecting Behavior

Architecting Behavior is made for transformation, product, and marketing teams who are looking at practical way to drive to adoption, execution and engagement.

It is written from a practitioners standpoint and focuses on showing you how to approach work with a behavioral science, systems thinking and design lens.

It is written for leaders and practitioners who are tired of change strategies that simply don’t work.

Written by Robert Meza
Founder, Aim for Behavior
www.aimforbehavior.com