Architecting Behavior

Why do good strategies fail?

Not because the plan is wrong - because the behavior doesn't change.

Architecting Behavior is for leaders dealing with resistance, misaligned teams, and the friction that blocks execution.

If you're a CHRO, transformation lead, or senior consultant, you'll get the same thinking I use with clients across the US, Europe and the Middle East - not polished theory, but what actually works.

You'll find:

What causes behavior to stall - and how to spot it early
Tools that get teams, leaders and culture pointing the same direction
Real cases showing what makes behavior stick
Stuff you can use tomorrow, not academic models

This isn't about motivation speeches or quick-win workshops. It's about fixing what's broken under the surface so your strategy doesn't die in execution.

New posts twice a month, based on what I'm seeing in the field.

Written by Robert Meza
Behavioral Systems Architect
Founder, Aim for Behavior
www.aimforbehavior.com

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Insights on fixing behavioral friction in organizations, from strategy failure to cultural misalignment. Written by Robert Meza, Founder of Aim for Behavior

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Robert Meza

@robertmeza

I’m Robert Meza, a behavioral systems architect. This Substack shares the patterns, diagnostics, and field-tested insights I use to help CHROs, change leaders, and transformation teams move from strategy to real-world execution.