The Behavioral Gap

Every organization has a behaviour gap.

People agree the new process is better and attend trainings… yet they end up going back to the old ways of working. While training and comms are important parts of change, they are not enough on their own.

The gap between agreement and action is where change programs go to die, because the context around them was never redesigned for the new behaviour, and not because people are resistant.

The Behaviour Gap is a newsletter about change inside organizations and about what actually works when you design for it.

If you lead change, transformation, or adoption inside an organization, this newsletter will change how you think about why people are not doing what you need them to do.

New issues twice a month.

Explore our methodology: aimforbehavior.com

Written by Robert Meza
Founder, Aim for Behavior
www.aimforbehavior.com