Architecting Behavior

Architecting Behavior

Home
Bite Sized Posts
Behavior Design
My Courses
Tools
About
When Messaging Hits but Behavior Misses
Your campaign is working. Well, sort of....
 • 
Robert Meza
6
The Control Trap: Why Your Transformation Is Being Crushed By Its Own Mechanisms
Your transformation initiative is on the brink.
 • 
Robert Meza
When Strategies Hit the Behavior Wall
I've spent the last decade watching great strategies fail to reach their potential once they get put into reality.
 • 
Robert Meza
2
Why Good Teams Actually Achieve Their Goals (Part 1)
A better way to align your goals
 • 
Robert Meza
1
Here are 7 questions to ask before starting a change project...
Why do we want to ask these questions - because it is important to understand where we have levers and where we don't.
 • 
Robert Meza
What 3 things would you do to build better experiences?
Here are my 3 for helping me enable better experience for customers and employees.
 • 
Robert Meza
How can you make your customer and employee insights more actionable?
The COM-B Model and the Theoretical Domains Framework
 • 
Robert Meza
Architecting Behavior
Architecting Behavior
Insights on fixing behavioral friction in organizations, from strategy failure to cultural misalignment. Written by Robert Meza, Founder of Aim for Behavior
Recommendations
View all 6
The Science of Better
The Science of Better
Charles Duhigg
The Beautiful Mess
The Beautiful Mess
John Cutler
Lenny's Newsletter
Lenny's Newsletter
Lenny Rachitsky
Indi’s Substack
Indi’s Substack
Indi Young
Frontline BeSci
Frontline BeSci
Colin Strong

Architecting Behavior

AboutArchiveRecommendationsSitemap
© 2025 Aim For Behavior
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture