Behavior Design

Why Most Engagement Strategies Fail—and How Motivational Interviewing Can Help

As someone who used to head up product for a company many years ago, I was constantly being pushed to drive engagement - I think every designer or…

Mar 26 •

A Short Guide to Behavioral Science (Part 2 )

The COM-B Model and the Theoretical Domains Framework

Mar 23 •

Can we build a better Engagement Model for designing experiences?

Why do some experiences feel effortless—while others frustrate us?

Mar 7 •

The Big List of Behavior Science Courses Online (Q1 2024 Edition)

30 Courses in Innovation, Behavior, Systems Thinking, Psychology, Experience Design and more...

Mar 20, 2024 •

Motivation Design That Works

Taking Motivation from Theory to Practice

Feb 26, 2024 •

Understanding Users' True Motivations: A Guide to Motivational Interviewing (MI) in Product Design

A guest post with Anna-Zsófia Csontos on the importance on Motivational Interviewing in Product Design.

Feb 12, 2024 •

Why is Gamification being used without any understanding?

We need a more evidence-based approach to apply these techniques

Feb 11, 2024 •

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