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Prem Colaco's avatar

Hi Robert, great read as always. Very insightful. I can see great uses cases in retail especially loyalty marketing which I see is so transactional. While I have seen it evolve to being more personal and contextual, superimposing the above approach will definitely build for more engagement and a great route to drive sustained category penetration and category consumption habits.

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Bridgette's avatar

This is a really great walk through of MI in digital product application! I have also used MI, and its more recent cousin, Motivational Communication (MC) (Dragomir, et al) in digital applications. I have used the principles (and with MC, competencies) to create design guides for content teams. And it’s interesting that you chose to focus on COM-B and SDT as I often turn to those first as I’m exploring which theories and frameworks will fit for each project.

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