As someone who used to head up product for a company many years ago, I was constantly being pushed to drive engagement - I think every designer or product manager I know can relate to this.
Hi Robert, great read as always. Very insightful. I can see great uses cases in retail especially loyalty marketing which I see is so transactional. While I have seen it evolve to being more personal and contextual, superimposing the above approach will definitely build for more engagement and a great route to drive sustained category penetration and category consumption habits.
This is a really great walk through of MI in digital product application! I have also used MI, and its more recent cousin, Motivational Communication (MC) (Dragomir, et al) in digital applications. I have used the principles (and with MC, competencies) to create design guides for content teams. And it’s interesting that you chose to focus on COM-B and SDT as I often turn to those first as I’m exploring which theories and frameworks will fit for each project.
I think that’s the best paper to outline the concept but there are others that get more into the study of its effectiveness that may also be helpful. I worked directly with Dr. Kim Lavoie in adapting the rubric for the digital space. It was such a wonderful collaboration!
I have used PRIME as well as many other theories that look at similar concepts. No matter what you choose, looking at contextual factors is key! (As you know. ☺️)
Hi Robert, great read as always. Very insightful. I can see great uses cases in retail especially loyalty marketing which I see is so transactional. While I have seen it evolve to being more personal and contextual, superimposing the above approach will definitely build for more engagement and a great route to drive sustained category penetration and category consumption habits.
This is a really great walk through of MI in digital product application! I have also used MI, and its more recent cousin, Motivational Communication (MC) (Dragomir, et al) in digital applications. I have used the principles (and with MC, competencies) to create design guides for content teams. And it’s interesting that you chose to focus on COM-B and SDT as I often turn to those first as I’m exploring which theories and frameworks will fit for each project.
Thanks!
I’ll look into MC a bit more as well, any other good resources for it besides papers like this one?- https://pmc.ncbi.nlm.nih.gov/articles/PMC7963284/pdf/ibaa015.pdf
We also use Prime Theory - have you explored it?
I think that’s the best paper to outline the concept but there are others that get more into the study of its effectiveness that may also be helpful. I worked directly with Dr. Kim Lavoie in adapting the rubric for the digital space. It was such a wonderful collaboration!
I have used PRIME as well as many other theories that look at similar concepts. No matter what you choose, looking at contextual factors is key! (As you know. ☺️)