Architecting Behavior

Architecting Behavior

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Architecting Behavior
Architecting Behavior
Behavior Design Course
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Insights on fixing behavioral friction in organizations, from strategy failure to cultural misalignment. Written by Robert Meza, Founder of Aim for Behavior
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Behavior Design Course

Learn how behavior design can improve your products, services, and experiences

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Robert Meza
Feb 01, 2024

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Architecting Behavior
Architecting Behavior
Behavior Design Course
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Ready to learn the key principles and practices of behavior design?

Join hundreds of professionals using behavioral science to drive real change in products, teams and systems.

Why take this course?

Most of us struggle to understand why our customers, employees, and users behave the way they do—this results in low engagement, poor retention, and ineffective strategies.

This course helps you bridge the gap between theory and practice by showing you how to apply behavioral science to real business challenges.

✔ Make smarter business decisions based on human behavior
✔ Create better customer & employee experiences
✔ Increase engagement & retention

Learn More

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Architecting Behavior
Architecting Behavior
Behavior Design Course
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Discussion about this post

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The Behavioral Playbook: How to Design Change That Actually Works
A leaders guide for identifying and eliminating the hidden friction in behavior change
Jul 13 â€¢ 
Robert Meza
23

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Architecting Behavior
Architecting Behavior
The Behavioral Playbook: How to Design Change That Actually Works
2
The Ultimate Guide to Behavioral Science Models, Frameworks and Theories (Part 1)
Use these as thinking tools to help you get better outcomes
Mar 6, 2024 â€¢ 
Robert Meza
11

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Architecting Behavior
Architecting Behavior
The Ultimate Guide to Behavioral Science Models, Frameworks and Theories (Part 1)
When Strategies Hit the Behavior Wall
I've spent the last decade watching great strategies fail to reach their potential once they get put into reality.
May 8 â€¢ 
Robert Meza
12

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Architecting Behavior
Architecting Behavior
When Strategies Hit the Behavior Wall
2

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