Design For Engagement Course
Learn how to use motivation science to drive behavior change.
Design For Lasting Behavior Change
Learn the exact psychological frameworks used by behavioral scientists to create experiences people actually stick with — addressing both conscious decisions AND unconscious drives.
The Problem Most Organizations Face
Even great products and initiatives fail because of poor engagement. Users and employees say they want to use your solution, but most don't follow through.
Users abandon products within days of starting
Millions spent on features and systems people don't consistently use
Traditional engagement programs create temporary spikes followed by inevitable drop-offs
Education and information alone rarely drive sustainable behavior change