This self-paced course merges theory and practice and serves both beginners and more advanced practitioners. You will learn how we use the COM-B model and the Theoretical domains framework (TDF) to analyze and enhance your current data and insights by adding a layer of behavior into your personas, journeys, or processes.
The course will have several whiteboard examples and case studies showing you the step by step behavioral analysis process.
This course is actionable and practical and will help you get started right away!